Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Learn how to feel what they feel to break through the noise.
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Sentient puts WOW! into research and inspires IIeX EU
Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
Who do you love?
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Ok Google, show me a human truth.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?