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Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Sentient puts WOW! into research and inspires IIeX EU
Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
Who do you love?
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Ok Google, show me a human truth.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?