Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Measures That Matter for This Moment
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.
Examining Extremes
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
Measuring Inclusivity in Advertising at IIEX Forward 2020
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.
Is Your Marketing Right for the Moment?
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.