Is Your Marketing Right for the Moment?
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.
Category: Ad Testing
Lay Low or Light It Up?
Responding in today’s environment requires the ability to fully understand how people are feeling. Brands can’t advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won’t give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your brand.
What We Know About Advertising During the COVID-19 Crisis
Advertising during COVID-19 infographic highlights the current conditions of the industry.
Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Learn how to feel what they feel to break through the noise.
Get the deepest insights of consumers by learning how to feel what they feel at this free webinar.