Tag Archives: Neuromarketing

Overcome Implicit Biases

How Do We Overcome Implicit Biases?

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that…Read More

Aaron NMWF

Measuring Emotion to Inform Creative

Jeremy Clough
Vice President, Product & Marketing Strategy

Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More