PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
At the most recent IIeX event, 19 partner corporations—including Facebook, Instagram, and Red Bull—sought meetings with insights suppliers from 26 different client groups. Partners had their pick of a variety of offerings,…Read More
It feels like Sentient Decision Science only just returned from IIeX 2016 in Amsterdam and we’re already packing for Dubai. Indeed, we’re headed to the United Arab Emirates as April 4-6 marks…Read More