Read posts about TV/media on Sentient Decision Science’s implicit market research blog.
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research over the past 11 months. Thousands of studies incorporating billions of people in various ways, shapes and forms are about to bear a bounty of […]
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video.