The Big Game Advertising Analysis-2023 Webinar
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.
Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?