Tag: Behavioral Science
Examining Extremes
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.
Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.