Emotion AI Picks Winning Super Bowl Ads
Join Sentient Decision Science’s annual Big Game webinar and see how we’re using our automated behavioral science technology to assess the creative performance of Super Bowl spots.
Join Sentient Decision Science’s annual Big Game webinar and see how we’re using our automated behavioral science technology to assess the creative performance of Super Bowl spots.
Our tracker affirms what national polls show: Trump is trending up. Sentient has measured the progressional change in voter attitudes toward key presidential candidates.
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.