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Somewhere Over the Rainbow: How Marketers can support Pride Month and Avoid Rainbow Washing
June 30, 2022 @ 1:00 pm - 2:00 pm
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Join Sentient Decision Science Founder and CEO Dr. Aaron Reid on June 30th at 1PM EST to look at Pride Month 2022 to learn:
- How effective Pride 2022 advertising was at improving associations of inclusivity, support and love with their respective brands.
- Which Pride campaigns were successful in increasing brand appeal while improving how we feel about the LGBTQ+ community.
- What Pride ads leveraged narratives or creative approaches that demonstrated positive emotions among consumers.