Sentient Decision Science is honored to be invited to co-present with The International Fresh Produce Association (IFPA) at this year’s Global Produce & Floral Show in Orlando.

Our session hosted by Dr. Aaron Reid will uncover the emotional view of the consumer. We will review what drives consumer decision-making and how the produce and floral industry can tap into those drivers. Attendees will uncover:

Price and quality are top drivers for consumer purchases in both produce and floral, but what other factors influence the decisions consumers make?

Why is one brand chosen over another, and is branding of produce as effective as other foods?

Why are consumers willing to spend more on certain items and not others?