Category: Implicit Research Technology

Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.

Using Implicit Measures to Uncover What Motivates Customers

Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.

Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.

Reflect on Super Bowl LVI ad trends and see how Sentient uses Emotion AI to rank the highest performing game day ads.

Join us on Tuesday, February 14th at 12pm EST to find out the emotional impact of Super Bowl LVII’s ads.

Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.