Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Sentient is presenting at the Quirk’s Event in Dallas this year! Within our future-focused session, Dr. Aaron Reid will examine the predictive capabilities and potential of Emotion AI. Attending the event? Catch the presentation live on Wednesday, February 28th at 9:00AM.
Join Sentient Decision Science’s annual Big Game webinar and see how we’re using our automated behavioral science technology to assess the creative performance of Super Bowl spots.
Our tracker affirms what national polls show: Trump is trending up. Sentient has measured the progressional change in voter attitudes toward key presidential candidates.
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.