Sentient puts WOW! into research and inspires IIeX EU
Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
Category: IAT
Time for an about face on facial coding
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
Who do you love?
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?