Understanding Advertising’s Impact on Supporting Pride Month
How did brands celebrate Pride Month? Our RAPID Subtext ad testing measures the impact advertising had on supporting the LBGTQ+ community.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
The Emotion Behind “Get Back What You Love”
Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.
Which Brand Won Big With Emotion at the Oscars?
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.
Empathy Versus Sympathy for the Aging Experience
Sentient Decision Science’s emotion intelligence technology is providing a deeper understanding of the mental effects of yoga and the universe of machine interpretation of human factors associated to well-being.
Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?