2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads.
Category: Facial Coding
2022 Big Game Ad Analysis
Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads.
It’s the Most Emotional Time of the Year!
Sentient analyzes the classic Hershey’s Kiss commercial “Bells to Blossoms”. According to the Hershey Archives, the commercial has aired each holiday season since 1989, making it the longest running Hershey commercial ever.
Watch as Sentient’s Joe Sauer and Saatva’s Joe McCambley present at CMO Club’s Roundtable
The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.
Talking ‘Bout Your Generation
Leading quality-first sampling platform provider Pure Spectrum and behavioral science technology insights organization, Sentient Decision Science, will present their collective recent research report Mind The Gap: Tracking the five generations to understand implicit attitudes.