Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.
Sentient analyzes the classic Hershey’s Kiss commercial “Bells to Blossoms”. According to the Hershey Archives, the commercial has aired each holiday season since 1989, making it the longest running Hershey commercial ever.
The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.
Leading quality-first sampling platform provider Pure Spectrum and behavioral science technology insights organization, Sentient Decision Science, will present their collective recent research report Mind The Gap: Tracking the five generations to understand implicit attitudes.