Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
Sentient and Made Music Studio presented at TMRE 2024 on Tuesday, December 3rd, engaging attendees with real-world examples of sound’s impact in advertising.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
In today’s crowded digital landscape, it’s critical to understand your audience on social and streaming platforms. Join us live on Tuesday, October 29th for an engaging session that explores how automated behavioral science uncovers the insights that traditional analytics miss.
Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE
Sentient will be presenting alongside Made Music Studio at TMRE Orlando 2024. Meet us in our booth or join us on October 8th for a compelling discussion on sonic branding.
Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.