Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.
Watch Dr. Aaron Reid’s presentation on the validity, sensitivity, and future of Emotion AI at the Quirk’s Event in Dallas.
Sentient is presenting at the Quirk’s Event in Dallas this year! Within our future-focused session, Dr. Aaron Reid will examine the predictive capabilities and potential of Emotion AI. Attending the event? Catch the presentation live on Wednesday, February 28th at 9:00AM.