Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
Highlights from IIeX Behavior US 2019. Dr. Reid reveals evidence of how facial coding with combined implicit research methods can put WOW! into research and provides real actionable intelligence for your customers.
Beware Amara’s Law: Musings on the 2019 ESOMAR Congress
For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide.
Reveal the subconscious impact of quick ad exposures within social media.
Founder and Chief Behavioral Scientist Dr. Aaron Reid discusses the impact of quick ad exposures within social media environments at the 2019 Digital Marketing Symposium.