Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.
Category: Brands & Branding
Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Sentient to Present on the Future of AI & Human Insight at FEI
Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
Watch Sentient’s annual Big Game webinar on-demand to uncover AI-driven insights into creative performance.
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
Join us for our annual Big Game webinar, where we will delve into the performance of notable Super Bowl ads, leveraging Sentient’s rich historical data to provide insightful comparisons and analysis.
Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
Sentient and Made Music Studio presented at TMRE 2024 on Tuesday, December 3rd, engaging attendees with real-world examples of sound’s impact in advertising.