Advanced research methods for market researchers | blog posts from Sentient Decision Science
A fascinating new study on the factors influencing Hot-State Decision Making is showing that the traditional American diet of turkey on Thanksgiving Day might actually be reducing purchase behavior on the best sales day of the year. Mishra & Mishra (2010) hypothesized that the consumption of tryptophan would reduce subsequent impulsive behavior. Their hypothesis is […]
Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands: Behavioral science will supplant traditional market research: Traditional market research is very good at describing what people have done, but has lacked insight into the true drivers of behavior. […]
The results of the 2010 Most Memorable New Product Launch study were recently released, with Apple’s iPad claiming the top spot, followed closely by Microsoft’s Windows 7. Sentient collaborated with Schneider Associates and SymphonyIRI to conduct this study. In a new twist to this annual study, Sentient’s advanced methodologies were used to augment traditional survey […]
The ESOMAR Qual 2010 held in Barcelona – City of Inspiration – challenged us to re-think how we deliver qualitative research findings. Jackie Hughes’s (Kellogg) keynote speech on opening day urged us not to deliver insights, which can be here-and-gone in a flash. Instead she suggested the notion of “continuous, daily enlightened thinking,” which is sustainable […]
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to implement the new techniques I learned. I participated in an insightful and useful course on data visualization by Naomi B. […]