Advanced research methods for market researchers | blog posts from Sentient Decision Science
The ESOMAR Qual 2010 held in Barcelona – City of Inspiration – challenged us to re-think how we deliver qualitative research findings. Jackie Hughes’s (Kellogg) keynote speech on opening day urged us not to deliver insights, which can be here-and-gone in a flash. Instead she suggested the notion of “continuous, daily enlightened thinking,” which is sustainable […]
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to implement the new techniques I learned. I participated in an insightful and useful course on data visualization by Naomi B. […]
I took a break from some pretty intensive fieldwork this week to attend the evening event at the QRCA annual conference in Philadelphia. Because of my schedule I was sadly unable to attend the conference, but with some advance planning and the traffic working in my favor on rte. 95 I was able to make […]
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies from many industries—including CPG, restaurants and consumer electronics—and also to hear about research industry trends.
The theme of this year’s Congress in Athens was “Odyssey – The Changing Face of Market Research,” and the conference didn’t disappoint. Numerous speakers discussed the ways that technology and emerging methodologies have begun transforming the way researchers get at the answers we seek. Topics ranged from understanding market research online communities (MROCs), to impending […]