Advanced research methods for market researchers | blog posts from Sentient Decision Science
As anyone that has ever worked on a multi-phased research study knows, integration of people, learning and insights is critical to success, and missing an integration point along the way can potentially thwart an entire study. We were recently invited to present on this topic via a webinar for the Qualitative Research Consultants’ Association (QRCA). […]
Many research studies are designed to have single touches with consumers. Ex: in focus group situations, the moderator typically meets the research participants for the first – and last time – when they enter the focus group room. Think about this concept: we meet them at minute 1, and by minute 15 are asking them […]
What do you do when you get sad and find yourself in a bad mood? I for one try and reflect on what has happened in that day, that week, that month, and find the root of the issue in the hopes of eradicating it forcibly and without mercy. Naturally, such efforts usually end in […]
“In defense of marketing” is an on-going theme here at Sentient. As marketers, we are often put in a position to defend what we do as an ethical and valuable service. When faced with that challenge, our argument runs deeper than the standard “consumers need marketing in order to make informed choices” and puts forth […]