Advanced research methods for market researchers | blog posts from Sentient Decision Science
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.