Advanced research methods for market researchers | blog posts from Sentient Decision Science
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.
Inside Out 2 reminds us of the importance of emotions in driving growth, connection, and the decisions we make. With growing concerns about AI advancements and the future of empathy, Sentient reflects on the ways technology can enhance the human experience.