Author: Aaron Reid
Founder & CEO, Sentient Decision Science, Inc.
Clinton Advertising Effective in Changing Implicit Perceptions
Our latest results from the Consumer Subconscious Research Lab show Clinton’s ads have significant impact in changing implicit perceptions. Here’s the data.
Simon, Garfunkel, Sanders, and Emotion in “America”: Political Ad Testing
Political ad testing of Sanders’ “America,” ad (with Simon and Garfunkel enhancing the subtext) reveals how he’s is evoking emotion based on values.