Sentient Selected as EXPLOR Award Finalist
By Aaron Reid
November 2, 2011
A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011. Sentient and PepsiCo are joined by an elite field of finalists including Hewlett-Packard, QualVu, Microsoft, and Blue Ocean. 
Our work that gained the selection focused on the application of the Choice Architecture principle of Hedonic Bundling and Quantitative Emotion Modeling. Inspired by Kahn and Dhar (2010), we revealed framing and mental accounting effects to significantly boost preference for bundled product offerings. The power of quantitative emotional modeling is substantial and can reveal insights not previously known. You can run through a demo of our implicit emotional measurement tool here. When this method is coupled with Applied Choice Architecture principles, the results provide broad reaching strategic and tactical marketing guidance. The future of marketing can be found today in the behavioral science literature. Come join us on this ride.
Our work that gained the selection focused on the application of the Choice Architecture principle of Hedonic Bundling and Quantitative Emotion Modeling. Inspired by Kahn and Dhar (2010), we revealed framing and mental accounting effects to significantly boost preference for bundled product offerings. The power of quantitative emotional modeling is substantial and can reveal insights not previously known. You can run through a demo of our implicit emotional measurement tool here. When this method is coupled with Applied Choice Architecture principles, the results provide broad reaching strategic and tactical marketing guidance. The future of marketing can be found today in the behavioral science literature. Come join us on this ride.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
Trackbacks/Pingbacks