The Sentient Challenge

Click on the link below to take a short version of the automatic brand association survey. You get to test drive the methodology and get feedback on whether you’re a Pepsi person or a Coke person. The survey is brief (about 10 minutes), it’s kind of fun and at the end you’ll be able to enter your information to find out your automatic associations with the Pepsi and Coke brands

Try it out and see how implicit associations are a better measure of brand alignment than explicit associations – implicit vs. explicit that’s the Sentient Challenge!