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The Sentient Challenge

Click on the link below to take a short demo version of our implicit emotional association methodology. You'll get to test drive the method and get if you would like feedback on whether you’re a Pepsi person or a Coke person you can enter in your contact information and have your results analyzed. The study is short and it's kind of fun to take!

Try it out and see how implicit associations are a better measure of brand alignment than explicit associations: implicit vs. explicit - that’s the Sentient Challenge!

Center For Automatic Brand Associations