What We Know About Advertising During the COVID-19 Crisis
Some highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how consumer’s are feeling about being social again.
Sources:
Influencer Marketing Hub: Coronavirus (COVID-19) Marketing & Ad Spend Impact: Report + Statistics
PwC: PwC’s COVID-19 CFO Pulse Survey
Human Resource Partners, Delise West, President: HR Partners Covid-19 Survey Results
PYMNTS: When, How And Why Consumers Will Change Post-COVID-19
Research for Good: COVID-19 Your Questions
By: Sarah McCann
Event and Marketing Manager
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
