Tag Archives: implicit research technology

Aaron NMWF

Measuring Emotion to Inform Creative

Jeremy Clough
Vice President, Product & Marketing Strategy

Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More

Sentient at IIeX NA

Where to Find Sentient at IIeX NA 2016

Christina Luppi
Sr. Manager of Marketing

This June 13-15, market research consultants, technologists, advertising and PR pros will gather in Atlanta for the annual Insight Innovation eXchange (IIeX) North America conference. We’re especially excited for this year’s…Read More