Sentient Decision Science’s Dr. Aaron Reid will be speaking at Insight Innovation eXchange North America in Atlanta, June 15-17. We would like to personally invite you to join Sentient and…Read More
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.
Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk….Read More
IIeX EU 2015 kicks off Wednesday, February 18 in Amsterdam! This European version of the Insight Innovation Exchange brings together corporate insights professionals, market research agencies, and technology companies for two full…Read More
The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has…Read More
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club in…Read More
In order for brand managers to effectively position their product in the marketplace, they must have a deep understanding of the specific consumer emotions they’re looking to target. Watch as Dr….Read More
We’re happy to announce that Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will be speaking at the Nonconscious Impact Measurement Forum on November 6 in…Read More