You’ve decided to use Sentient Prime to incorporate behavioral science into your marketing applications: wonderful! Not sure where to begin? This primer will walk you through some of the basic steps…Read More
Negative emotions tell us something important about ourselves; when we feel bad, it’s because something in our lives needs to be remedied to bring us back to neutral. Along this…Read More
I am regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the…Read More
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.