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What We Know About Advertising During the COVID-19 Crisis - Sentient Decision Science

What We Know About Advertising During the COVID-19 Crisis

By Sarah McCann

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Some highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how consumer’s are feeling about being social again.

What we know about advertising during the COVI-19 crisis.

Sources:

Influencer Marketing Hub: Coronavirus (COVID-19) Marketing & Ad Spend Impact: Report + Statistics

PwC: PwC’s COVID-19 CFO Pulse Survey

Human Resource Partners, Delise West, President: HR Partners Covid-19 Survey Results

PYMNTS: When, How And Why Consumers Will Change Post-COVID-19

WARC Global Ad Trends

Research for Good: COVID-19 Your Questions

Sentient Consumer Subconscious Research Lab

By: Sarah McCann

Event and Marketing Manager

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