Read posts about TV/media on Sentient Decision Science’s implicit market research blog.
Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands: Behavioral science will supplant traditional market research: Traditional market research is very good at describing what people have done, but has lacked insight into the true drivers of behavior. […]
The results of the 2010 Most Memorable New Product Launch study were recently released, with Apple’s iPad claiming the top spot, followed closely by Microsoft’s Windows 7. Sentient collaborated with Schneider Associates and SymphonyIRI to conduct this study. In a new twist to this annual study, Sentient’s advanced methodologies were used to augment traditional survey […]
Sentient recently partnered with Schneider Associates and SymphonyIRI Group to conduct the ninth annual Most Memorable New Product Launch Survey. The results of this study were published on Forbes CMO network (http://bit.ly/mmnpl), and can also be accessed at http://www.mmnpl.com/ A few brands stuck out in the mass of new products launched between October 2009 and […]
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to implement the new techniques I learned. I participated in an insightful and useful course on data visualization by Naomi B. […]
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies from many industries—including CPG, restaurants and consumer electronics—and also to hear about research industry trends.