Discover the power of sonic branding with insights from Dr. Aaron Reid of Sentient Decision Science and Lauren McGuire of Made Music Studio. Learn the power of sonic branding, the role of Emotion AI in measuring emotional responses to sound, and how these innovations can amplify your brand’s presence and emotional connection with consumers.
Watch Sentient Decision Science’s webinar on uncovering consumer insights in the age of digital media. Through a variety of in-context case studies, learn how automated behavioral science enables researchers—revealing in-depth analysis of consumers’ real-world behavior.
Sentient will be presenting alongside Made Music Studio at TMRE Orlando 2024. Meet us in our booth or join us on October 8th for a compelling discussion on sonic branding.
In collaboration with Amazon Ads, Sentient Decision Science reveals groundbreaking insights into the effectiveness of audio advertisements. This innovative work has earned them a finalist spot for The ESOMAR Research Effectiveness Awards 2024, showcasing the power of data-driven audio advertising.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.