Read posts about politics on Sentient Decision Science’s implicit market research blog.
Our tracker affirms what national polls show: Trump is trending up. Sentient has measured the progressional change in voter attitudes toward key presidential candidates.
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Our latest results from the Consumer Subconscious Research Lab show Clinton’s ads have significant impact in changing implicit perceptions. Here’s the data.
Political ad testing of Sanders’ “America,” ad (with Simon and Garfunkel enhancing the subtext) reveals how he’s is evoking emotion based on values.