Read posts about ethnography on Sentient Decision Science’s implicit market research blog.
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]
As a qualitative researcher who has conducted literally hundreds of focus groups, interviews and ethnography studies, I’m used to the aftermath of my job: after spending time with a stranger discussing their emotional attachments, decision-making process, and personal values, I can’t help but feel a letdown when I’ve gotten all the data I need and […]