Ad Testing & Eye Tracking In The Emerging Smartwatch Market
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
Tag: Consumer Subconscious
Read posts about consumer subconscious on Sentient Decision Science’s implicit market research blog.
#FEI15 Sentient Recap: Disruption from Salim Ismail, Steve Blank, Susan Cain & More…
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.
Results of our Apple Watch Implicit Research Study at FUSE15
We tested subconscious perceptions of the Apple Watch against those of traditional watch brands. Check out the results of our live implicit research study.