Some brands reach iconic status and simply stop evolving – just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very…Read More
Validating NPR’s Sonic Branding with Behavioral Science
Tag Archives: Behavioral Science
Beyond Pass or Fail: Key Insights for Ad Effectiveness
We know that it’s harder and harder for advertisers to capture consumer’s attention. When an ad goes to market, it’s important that it be optimized for maximum effectiveness on all…Read More
Which Emotion was the MVP of Super Bowl Ad Effectiveness?
It happens year after year. Inevitably, I’m watching the Super Bowl, engrossed in the ads, and someone I’m with says “Wow, that was emotional!” I usually turn and ask some…Read More
A Panel Discussion: The Business Impact of Behavioral Science
At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on “The Business Impact of Behavioral Science”, which was moderated by Stephen Springfield, EVP/CMO…Read More
IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about…Read More
Automated Behavioral Science for Better Digital Advertising
Dr. Aaron Reid, Chief Behavioral Scientist of Sentient, educated attendees of the 2018 Paul College Digital Marketing Symposium at the University of New Hampshire on the benefits of automating behavioral…Read More
Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the…Read More
THESE ARE THE DATAPOINTS YOU’RE LOOKING FOR – 200 Million Implicit Measures!
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
