Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.
A fascinating new study on the factors influencing Hot-State Decision Making is showing that the traditional American diet of turkey on Thanksgiving Day might actually be reducing purchase behavior on the best sales day of the year. Mishra & Mishra (2010) hypothesized that the consumption of tryptophan would reduce subsequent impulsive behavior. Their hypothesis is […]
In our recent paper on Hot State Decision-Making we discussed the perfect storm of providing consumers with immediate visceral delight while simultaneously providing emotional benefits relevant to long-term goals. This formula provides both short-term and long term benefit thereby maximizing pleasure and minimizing pain for your customer base. A recent article by Khan & Dhar […]
Understanding hot-state decision making can provide a significant short-term boon in purchase behavior. But ethically, and from a long-term business health perspective, we don’t want to sacrifice long-term consumer satisfaction for short-term reward. The first note of solace on the ethical front is this: people do not respond emotionally to things they don’t value. Thus, […]
Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands: Behavioral science will supplant traditional market research: Traditional market research is very good at describing what people have done, but has lacked insight into the true drivers of behavior. […]
Surely who we choose for a sexual partner is based on our conscious preferences, right? Perhaps not as much as you think. Apparently, the power of the subconscious is so substantial that male preference for romantic partners is dependent on how much change ($) we have in our pockets at the time of evaluating a […]