Sentient Decision Science is honored to be invited to co-present with The International Fresh Produce Association (IFPA) at this year’s Global Produce & Floral Show in Orlando. Our session hosted by Dr. Aaron Reid will uncover the emotional view of the consumer. We will review what drives consumer decision-making and how the produce and floral industry can tap into those drivers. Attendees will uncover: Price and quality are top drivers for consumer purchases in both produce and floral, but what…

Sentient Decision Science and The Insights Association North Atlantic Chapter invites you to the Insights Illuminated conference on May 12th.  Throughout this conference, industry leaders will share how they have evolved primary market research, and how they have used primary market research to guide and shape brand innovation during these extraordinary times.

In today's market research landscape, the discussion surrounding Facial Action Coding has ignited debates and sparked curiosity. Join Sentient's Dr. Cyrus H. McCandless, a leading expert in the field, as he delves into the nuances of FACS, shedding light on its inherent value and limitations, while also unveiling its pivotal role in driving creative optimization strategies. Whether you're a seasoned insights researcher, a curious advertiser, or simply intrigued by Emotion AI and consumer behavior, this webinar is your gateway to…