This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a reliable and accurate predictor of future behavior.

With case study examples we will evaluate the use of combining Emotion AI with cognitive science to provide deeper insight into how marketing influences audiences. From deciphering emotional responses to creative content to demonstrating how consumer emotions can be quantified in real-world situations, this session promises to both educate and inspire.