by Hannah Gonsalves | Feb 28, 2024
Discover the incredible potential of Emotion AI in marketing. Dr. Aaron Reid will explore real-world applications, from decoding emotional responses to optimizing marketing campaigns. Watch our presentation on February 28th at 9:00AM-9:30AM in Dallas!
by Julie Hall | Jun 4, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology
Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.
by Jeremy Clough | May 3, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.
by Jeremy Clough | Apr 21, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?
by Alena Jule | Dec 31, 2020 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, IAT, Implicit Research Technology
We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.