Conducting Consumer Behavior Research for the Mobile Market
By Sentient Decision Science, Inc.
March 28, 2014
In this short interview at MRMW in London, Dr. Reid of Sentient Decision Science discusses the potential boons and banes of conducting consumer behavior research in the mobile market research space.
A TNS mobile research keynote is described as “interesting” but potentially failing because of a lack of advanced mobile techniques to understand the drivers of consumer behavior.
Listen to Dr. Reid describe the imperative of ensuring that we don’t step back 20 years with our research methods as we step forward into new mobile access points with consumers.
[fve]http://youtu.be/LcLj85bPTPg[/fve]
A TNS mobile research keynote is described as “interesting” but potentially failing because of a lack of advanced mobile techniques to understand the drivers of consumer behavior.
Listen to Dr. Reid describe the imperative of ensuring that we don’t step back 20 years with our research methods as we step forward into new mobile access points with consumers.
[fve]http://youtu.be/LcLj85bPTPg[/fve]
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