Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
As a featured speaker on the Ecosystemic Futures podcast, Dr. Aaron Reid explores the subconscious drivers of human behavior from advertising to wellbeing and safety.
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.
Sentient to Present on the Future of AI & Human Insight at FEI
Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
Watch Sentient’s annual Big Game webinar on-demand to uncover AI-driven insights into creative performance.
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
Join us for our annual Big Game webinar, where we will delve into the performance of notable Super Bowl ads, leveraging Sentient’s rich historical data to provide insightful comparisons and analysis.