Determining the Efficacy of an Attack Ad Using Emotion AI
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Using Automated Behavioral Science to Empower the Market Research Industry
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.
Implicit Bias Testing Using Emotion AI
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Using Implicit Measures to Uncover What Motivates Customers
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
Big Game LVII Ad Trends
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.