Using Implicit Measures to Uncover What Motivates Customers
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Big Game LVII Ad Trends
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.
The Big Game Advertising Analysis-2023 Webinar
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.
Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.