Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.
Inside Out 2 reminds us of the importance of emotions in driving growth, connection, and the decisions we make. With growing concerns about AI advancements and the future of empathy, Sentient reflects on the ways technology can enhance the human experience.
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.