Measuring Nonconscious Impact and the Application of Neuroscience: NIMF Webinar
Join us Thursday April 9 at 1 p.m. (EST) as we participate in GreenBook’s NIMF Webinar: Measuring Nonconscious Impact and the Application of Neuroscience.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Why Implicit Consumer Choice Models Are Essential to Modern Market Research
The primary consumer choice models used in quantitative predictive analysis for market research are seriously outdated. Here’s what we need now.