Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question. —CHARLES BABBAGE, PASSAGES FROM THE LIFE OF A PHILOSOPHER
Behavioral Economics (BE) is buzzing in the market research world. At the Insight Innovation Exchange (IIeX) in Philadelphia a few weeks ago, references to BE were abundant. Some talks focused specifically on using insights from BE to shape how we approach market research, while many others made reference to BE in passing as relevant to their […]