Sentient to Present at the Insights Illuminated Conference
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Implicit Bias Testing Using Emotion AI
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Using Implicit Measures to Uncover What Motivates Customers
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
Big Game LVII Ad Trends
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.
The Big Game Advertising Analysis-2023 Webinar
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.