Advanced research methods for market researchers | blog posts from Sentient Decision Science
“We will extend a hand, if you are willing to unclench your fist.” – Barack Obama, January 20th, 2009. On the day of Obama’s inauguration, the best political team on television largely panned Obama’s speech as being “not great” (notable exceptions were Republican leaning analysts Castellanos and Gerger). The CNN panel saw the speech as containing […]
It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a conversation with a fellow visiting faculty member. “What are you teaching this […]
In a recent Country Financial Poll, 75% of adults surveyed said the issue of money and the economy were stressful topics for their families. The Stress in America Survey by the American Psychological Association found 81% of Northeast U.S. residents are most worried about the economy and money. Our own research tracking financial behaviors, sentiment […]
Recently, the Society for Personality and Social Psychology (SPSP) held their annual conference in Tampa FL. The annual conference is filled with the most current research in the broad field of social psychology. This year’s conference was no different, covering a wide range of topics, from close relationships to personality to “automatic” association/implicit attitudes. A […]
At Sentient, we refer to some of the books we review as “airport books”: the books prominently displayed in the business section of the wood-paneled faux bookstores at every airport, big and small, across the country and beyond. They appeal to business travelers (myself included), promising a quick read and perhaps new information acquired in the sky between JFK and ORD. The books’ availability isn’t limited to airports, but because we often pick them up there, it’s become our shorthand term for such books. We certainly don’t use the phrase disparagingly – in fact, some of our favorite books are “airport books” – Outliers being the newest favorite to top our list.