Advanced research methods for market researchers | blog posts from Sentient Decision Science
The Society for Personality and Social Psychology (SPSP) had their 11th annual meeting from January 28 to January 30 in Las Vegas NV. This is the premier conference for social psychology and gives a glimpse into the cutting-edge research on a wide variety of topics in social psychology. There were a variety of symposia related […]
Last week’s NYTimes Sunday Business section featured two articles on consumer irrationality (“Is There A Method In Cellphone Madness?”) and (“Paying A Price For the Thrill of the Hunt“) . As a firm that studies consumer psychology, and specifically the psychology of decision making, it’s interesting to see these topics making headlines. Part of our […]
The advent of the digital age and the ease of data storage and collection have been a true blessing for the market research industry. It’s easier than ever to get a glimpse of what consumers are doing simply by looking at web traffic statistics for different sites. The success of an online ad is at […]
Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational, recently published an insightful article in the Harvard Business Review titled “The End of Rational Economics.” Following the global economic crisis, it has become painfully apparent that individuals do not always make rational decisions and the invisible […]
As a qualitative researcher who has conducted literally hundreds of focus groups, interviews and ethnography studies, I’m used to the aftermath of my job: after spending time with a stranger discussing their emotional attachments, decision-making process, and personal values, I can’t help but feel a letdown when I’ve gotten all the data I need and […]